Tag Archives: Google

Findability Explained

Findability is a term coined by Peter Morville and, in simple terms, means the ability of users to identify, discover and retrieve your product or service information on the website and the Web. Isn’t that what your web marketing should be all about?

The What, Why and How of Google Accounts

What’s a Google Account and why do you need one? In this post I’m explaining what’s the point of having a Google Account and how you will use it to manage and monitor your web marketing activities.