Archive by Author

Findability Explained

Findability is a term coined by Peter Morville and, in simple terms, means the ability of users to identify, discover and retrieve your product or service information on the website and the Web. Isn’t that what your web marketing should be all about?

How to Make Your Website More Social (and not spent a penny!)

Did you notice the Facebook ‘Like’ button popping out on nearly every website out there? Here’s how to get one for your site and send some serious traffic your way!

Anatomy of a Web Link

The web links in all its simplicity are one of the most important assets you will create for your website. Make sure you get it right and avoid costly mistakes with this sample loaded post on web link anatomy

The What, Why and How of Google Accounts

What’s a Google Account and why do you need one? In this post I’m explaining what’s the point of having a Google Account and how you will use it to manage and monitor your web marketing activities.